Marketing

Marketing

by Charles Lamb, Joseph Hair, and Carl McDaniel

Every day through billboards, television commercials, and even in the cereal aisle at the grocery story we are exposed to the 4 Ps of marketing. Understanding Product, Place, Promotion, and Price not only helps students become better marketing professionals, it helps them become better consumers. With coverage of current marketing practices and exciting pedagogical features the Lamb/Hair/McDaniel family of texts gives students the foundation they need to recognize how and where marketing concepts are being used.