Financial and Managerial Accounting

Financial and Managerial Accounting: Information for Decisions

by John J. Wild

Wild’s Financial and Managerial Accounting responds to the market’s request for a single book with balanced financial and managerial content (~50/50) that has a corporate approach throughout. With numerous innovative features, the authors focus on “Three C’s”: (1) Clear presentation of accounting concepts, (2) Concise coverage to help students focus on important material, and (3) Cutting edge technology to engage students and improve their chances for success. The authors provide a balance of small and large business examples, integration of new computerized learning tools, superior end-of-chapter materials, and highly engaging pedagogical learning structures.

John J. Wild is Professor of Business and Vilas Research Scholar at The University of Wisconsin at Madison, where he also received his Ph.D. He has received numerous teaching awards at Wisconsin as well as from Michigan State University. He is a frequent speaker at universities and national and international conferences.